/// Adult Swim Crashes a Spaceship in NYC for New Show Rick and Morty
If you were wandering aimlessly around Manhattan last week, you probably saw lampposts with a flier showing a cheap, grainy-looking photo of a spaceship and little perforated “take one” pull tabs at the bottom telling you to go to 23rd Street and Broadway to buy a slightly used spaceship. When you got there, the perceptive among you may have noticed the spaceship, which appeared to have crashed into the ground next to the Flatiron Building, with cartoon characters Rick and Morty from the new Adult Swim show (titled, cleverly, Rick and Morty) hanging around. (Well, actually, they were statues. Morty was still inside, and Rick was on a bench taking a slug from a bottle of XXX.) The installation is pretty impressive—they even mangled some chairs that look like the furniture that sits in the public area around the building and put together foam bricks that look exactly like chunks of the tan pavement. The network's campaign for the show has been an elaborate one—there's an ad on Craigslist for the spaceship, too, as well as normal(ish) posters for the show around town. The network also posted the first 22-minute episode of the show, which premieres Monday night at 10:30 p.m., on YouTube. You can check it out below, along with the network's own time-lapse video of its spaceship assemblage. And we've got an interview with co-creator Dan Harmon here. Here's a snippet we had to cut to make the interview fit in the magazine, but is still pretty cool: “It's very much like Doctor Who and Ford Prefect in Hitchhiker's Guide, and Willy Wonka,” Harmon said when we asked him why he liked crazy, antisocial characters like Rick. “They just don't have time to interface with the people around them in a way that makes anybody comfortable. I think the answer over time is that you'll come to believe that he's a real person. I think even by the end of these first 10 episodes, we've figured out that the more hours you log with this guy, he never really jumps the shark in terms of revealing that he loves all the people around him, or crying and saying 'Oh, it's so hard to be this big a prick,' but you get it, or you get that you don't get it. It made me so excited that this character could possibly live for a long time.” You can check out the clip below to see how insane Rick is, or stop by the Flatiron to say hi until the end of today.
- 09/26/2016 • How the Unlikely Alliance of Ovation’s ‘Versailles’ and Fiat Benefits Both Brands
- 03/02/2016 • YouTube Star PewDiePie Can Now Win a Primetime TV Emmy
- 02/10/2016 • Samantha Bee’s New Show Got Its Highest Ratings on Adult Swim, but Won’t Keep Airing There
- 12/08/2015 • Turner Shakes Up Its Ad Sales Division to Streamline Agency and Client Partnerships