/// You Spent $1.2 Billion Shopping Online on Black Friday

December 1, 2013  |  All Things Digital


If you take an increase in the rate of holiday spending as a suggestion of good economic news, then there’s a lot to like about the new numbers from comScore, the research firm that tracks the digital economy. According to research out today, consumers shopping online spent $1.2 billion buying stuff on Black Friday . It was the, the firm says, the first billion-dollar-plus day of the holiday season so far. On Thanksgiving Day, consumers spent about $766 million online, up 21 percent from 2012. Compared to last year, it’s a 15 percent improvement, or $156 million higher than the Black Friday 2012 total of $1.04 billion. Now, that’s a tricky comparison, owing to the fact that Thanksgiving fell rather late on the calendar this year versus last year

See the rest here:
You Spent $1.2 Billion Shopping Online on Black Friday


newEngagebanner

Leave a Reply