/// Pay Attention, Snapchat! China’s WeChat Messaging App Does E-Commerce Well.

November 29, 2013  |  All Things Digital


American messaging services could learn a thing or two from WeChat. The mobile-focused app is massively popular in China and spreading quickly abroad; of the 270-million-plus regular users of the service, about a quarter of those are outside of mainland China . Aside from its wide user base, WeChat’s biggest success looks to be in its bottom line: In-app purchases. Take WeChat’s recent experiment with the fast-growing Chinese smartphone maker Xiaomi . The two companies teamed up to offer a limited number of Xiaomi’s latest flagship phone, the Mi-3, inside the WeChat app exclusively.

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Pay Attention, Snapchat! China’s WeChat Messaging App Does E-Commerce Well.

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