/// While Yahoo Gave Few Details About Couric’s New Role, Here’s What a Previous Deal With Her Wanted (Memo)
In her flashy announcement about the hiring of television news star Katie Couric as the global anchor and “face of Yahoo News,” CEO Marissa Mayer gave the very barest of details. According to her blog post, there will be an unspecified “growing team of correspondents.” And Couric will be “shooting features for our homepage.” And she will start in early 2014. For such a big move in news, there was an amazing lack of news about exactly what Couric would do — from the what to the when to the where to the how much. Thank goodness for sources close to the situation, who note that the lack of specificity was due to the still largely undetermined solid specifics about what Couric is going to do for the millions of dollars she will be paid by Yahoo. That’s due to a lot of reasons, including the fact that Couric still has another big job. While she will no longer be a special correspondent for ABC News, which did not work out as planned on either side, that has not actually taken up a lot of her bandwidth of late. Instead, she has been working on her five-day-a-week syndicated daytime talk show, called “Katie.” While its future is unclear, it still needs to complete its second season, and that will take up a lot of Couric’s time, according to numerous sources, which Mayer was aware of. In addition, according to Yahoo sources, Couric can also do other projects, including on television, as part of the deal.
- 10/10/2016 • Political Campaigns Need to Embrace Digital Media, If They Haven’t Already
- 09/26/2016 • Here’s What Really Matters When It Comes to Political Digital Video Campaigns
- 09/19/2016 • OMD’s Digital Head Wants to Foster Cooperation Between Media and Creative Partners
- 09/19/2016 • Rauxa’s First CMO Shares Why She Left a Holding Company for an Indie Agency