/// Katie Couric Deal to Become Yahoo’s "Global News Anchor" Set to Be Announced Monday

November 23, 2013  |  All Things Digital


As AllThingsD had first reported in August that it was working on, Yahoo is poised to announce a deal with well-known television news star Katie Couric to do a high-profile online interview show on its home page. The deal is set to be announced on Monday, said multiple sources at the company, which could designate Couric as “global news anchor” of the Silicon Valley Internet giant. That title could change, of course. So could the deal or its timing, although it seems set now after months of negotiations with ABC News, which is both Yahoo’s online news partner and Couric’s current home network. It’s not clear when the show itself will debut, though. It is likely to center on exclusive interviews with a range of high-profile celebrities, business execs and more, done by Couric specifically for the Web and prominently featured on Yahoo’s heavily trafficked main page. There have been negotiations among the trio over many months, since Disney-owned ABC apparently holds rights to Couric’s digital output for the term of her ongoing contract. Some news outlets are reporting that Couric will leave her special correspondent job at ABC, where she has not actually appeared much. She also has a syndicated talk show that runs through the end of the season. It’s the latest flashy move by CEO Marissa Mayer to try to goose the staid image of Yahoo and provide users with unique reasons to come to Yahoo. Couric and other content initiatives are part of a larger plan to differentiate the site. Mayer has spearheaded the latest efforts herself, using her own tech celeb status, including hiring the New York Times’ tech reviewer David Pogue for a new tech site and also engaging in talks with well-known TV personality and producer Ryan Seacrest about possible ideas. As I noted in a previous post: This has been tried by the Silicon Valley Internet giant many times before, mostly without a lot of groundbreaking

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Katie Couric Deal to Become Yahoo’s "Global News Anchor" Set to Be Announced Monday


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