/// Five Questions About Basketball, Tech and Kickstarter for Vantage Sports’ Cameron Tangney

November 23, 2013  |  All Things Digital


You could call it the Bill James effect. Or maybe sports technophiles such as Mark Cuban deserve the credit. Whatever you call it, more and more professional sports teams are utilizing technology in day-to-day operations. The kind of advanced statistical analysis that revolutionized baseball and pushed the term “Moneyball” into the mainstream has spread into other professional sports in recent years. Last year, half the teams in the National Basketball Association used SportVU cameras in their arenas to log every movement on the court to track the positioning of players to better assess specific plays and situations. This year, all 30 teams in the NBA will have the $100,000 cameras, as Grantland’s Zach Lowe reported earlier this year. That means the information gap between fans and professional sports teams is shrinking fast. A recently launched Kickstarter project wants to further bridge the gap. Vantage Sports’ latest project, ProScout , hopes to track 16,000 different data points per game, with the goal of producing more complete, contextual insight. Fans would be able to follow specific players or teams for $1-$3 per player, per month, although the final cost has not yet been set. (A model player page featuring Steph Curry of the Golden State Warriors can be found here .) Cameron Tangney, Chief Technology Officer at Vantage Sports and a former Googler, spoke to AllThingsD about the project and the future of technology and sports.

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Five Questions About Basketball, Tech and Kickstarter for Vantage Sports’ Cameron Tangney

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