/// Room at the Top: A Handful of New Series Break Through

November 21, 2013  |  Media Week

It’s getting mighty crowded at the bottom of the broadcast barrel, as nearly two-thirds of the new network series are delivering less than a 2.0 rating in the dollar demo. According to Nielsen C3 ratings for the first six weeks of the 2013-14 season (the most up-to-date figures available, given the three weeks required to process the data), no fewer than 15 of the 23 freshman series are now averaging south of a 2.0 in the all-important 18-49 demo. The currency against which nearly all ratings guarantees are made, C3 offers a blend of average live commercial ratings and three days of time-shifted deliveries. Among the newbies failing to hit above broadcast’s ever-shifting


newEngagebanner

Leave a Reply