/// 5 Digital Shows Created by Grown-Ups

November 21, 2013  |  Media Week

Silicon Valley has a lot of things going for it: advancing technology, an attractive environment for whiz kids, a (weak) stab at meritocracy among its residents, gobs and gobs of cash. But as anybody who's ever worked in the arts will tell you, money cannot buy taste. Frequently it buys whatever the opposite of taste is . Thus, the learning curve has been incredibly steep for video companies desperate to produce the elusive “premium content” that will command the kind of money that TV advertising moves every season, or, in the case of subscriber-only services, the kind of buzz that generates subscribers to pay-TV networks. At first, video services seemed to believe that “premium” meant “not cat videos,” but after wave after wave of unbearable vanity projects

Leave a Reply

You must be logged in to post a comment.