/// PlayPhone Adds SingTel to Its Roster, Betting on "Not Yet Mature" Emerging Markets
Game discovery and billing platform PlayPhone has signed another big carrier to its growing list of partnerships: SingTel , the Singaporean telecom that claims 477 million subscribers across Asia, Australia and Africa. The important thing to note up-front: the “vast majority” of those 477 million users are still using feature phones, according to SingTel exec Cheong Hai Thoo. But PlayPhone, which offers a carrier-supported alternative to the main Android app store, Google Play, is betting that those users are the next big market. “The market is not yet mature in the emerging markets where SingTel has a foothold,” PlayPhone CEO Ron Czerny said in an interview. But the “explosive” growth of mobile gaming in Asia, as he put it, means it’s a necessary consideration for a company aiming to be a “universal” gaming platform. PlayPhone’s alternative games-only app store promises developers better distribution and discovery and a means of reaching potential customers who don’t have credit cards through direct carrier billing. The store combines what PlayPhone knows about its users and what data the carriers have on file to surface participating games in a way that it claims is both more organic and more accurate than Google Play.