/// T-Mobile Finds That Giving Away Free Data Is Harder Than It Sounds

November 4, 2013  |  All Things Digital


T-Mobile figures that by giving tablet users free data , it might turn a few of them into paying customers. But it turns out that giving away data is sometimes harder than it seems. T-Mobile’s operations — both human and computer-based — were just not set up to have a nonpaying relationship with customers. As a result, some of the company’s new tablet customers were erroneously charged $10 per month for data that was supposed to be free. T-Mobile has since corrected the problem, and plans to issue refunds to affected customers. “We had a technology glitch and a training issue that caused some people to believe [they were being charged] — and some people to be charged,” T-Mobile chief marketing officer Mike Sievert said in an interview. “That’s just not right.” T-Mobile’s plan does allow tablet buyers to bring over any new or existing tablet that’s compatible with T-Mobile’s network and get 200 megabytes of free data each month. On the iPad, for example, customers don’t even need to enter a credit card number, Sievert said.

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T-Mobile Finds That Giving Away Free Data Is Harder Than It Sounds


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