/// Is Apple Set to Take on TV?

October 29, 2013  |  Media Week

Tim Cook hinted today that Apple is well positioned to take over the TV. Speaking during an earnings call with Wall Street analysts, who asked what new product categories Apple would step into in 2014, Cook advised them to think about what the company already does well: Hardware, software services and its app ecosystem. No one else has a set of skills like these, Cook said, and Apple would use those unique skills to push into new product categories. He didn’t name TV explicitly, but his description sounded like a recipe for the television of the future. It also would match the expertise needed for a smartwatch or even a gaming console. “If you look at the skills Apple has, from hardware to software to services and an incredible app ecosystem, this set of things are very very unique,” Cook said

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Is Apple Set to Take on TV?


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