/// Boston Blowout Doesn’t Put a Damper on World Series Ratings
An unhittable Jon Lester and a bevvy of bearded batsmen may have turned Game 1 of the 2013 World Series into a blowout, but that didn’t seem to shake up Fox’s prime-time ratings. According to Nielsen live-plus-same-day data, Boston’s 8-1 rout of St. Louis averaged 14.4 million viewers and an 8.6 household rating, marking an 18 percent delivery in overall viewers and a 13 percent uptick in the rating. Game 1 also drew a 4.2 rating among adults 18-49, up 17 percent from the year-ago 3.6. Season-to-date, Fox is averaging a 1.9 in the dollar demo. While the initial comparisons to last year’s Fall Classic are encouraging, it’s worth noting that San Francisco’s sweep of Detroit was the least-watched, lowest-rated World Series in history. The four-game set averaged just 12.7 million viewers and a 7.6 household rating.
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Boston Blowout Doesn’t Put a Damper on World Series Ratings