/// AOL Turns Moviefone Over to BermanBraun for Reboot
After buying it in 1999 — at the height of the Web 1.0 bubble — for upwards of $500 million in stock, AOL has pretty much let Moviefone languish ever since. As others, from a myriad of entertainment content sites, to the Fandango movie ticketing and content site to premium video distributor Netflix, have boomed, the old-school movie and ticket information site has decidedly not. No longer it seems — the New York-based Internet portal said it has partnered with Hollywood’s BermanBraun to “reimagine” Moviefone. That will include a new design and user experience, including new mobile apps and bulking up of its social and content features, by early 2014. AOL said that BermanBraun will now essentially manage Moviefone’s content, product and creative development, although AOL will retain ownership of the brand and run advertising sales in collaboration with their partner. It’s an interesting and unusual move, because this partnership that AOL can’t fix what’s ailing Moviefone with its own internal resources. The site and apps got its last redo in 2010, also under CEO Tim Armstrong.
AOL Turns Moviefone Over to BermanBraun for Reboot