/// Can Sean ‘Diddy’ Combs Revive the Music-Video Network?

October 23, 2013  |  Media Week

The revolution is now being televised. Years after Fuse rebranded and MTV stopped playing music videos , hip-hop and fashion mogul Sean “Diddy” Combs is looking to revive the business model. Earlier this week, Diddy launched his new cable network, Revolt TV , an ad-supported venture targeting the highly sought-after and elusive 18-34 demo. But can a channel predicated on delivering music videos compete with VOD services like YouTube and Vevo? Revolt executives maintain that the network aspires to greater heights than merely serving up videos. (Indeed, Combs said he wants to establish Revolt as “the ESPN of music.”)

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