/// Managing Platforms Is a Human Art
Image copyright Pictofigo In March 2012, I left the suburban enclaves of San Jose and went on safari to Kenya. Early in the trip I toured the Ngorongoro crater, filled with African lions, rhinos, hippos and giraffes. But my favorites were the monkeys. I loved Curious George as a boy. Seeing George’s real cousins, I asked our tour guide, “Can I give a banana to the monkey?” I had become the real-life Man with the Yellow Hat. The tour guide responded with an immediate and stern refusal, “Absolutely not.” He explained with a calm voice, “If you give a banana to a monkey you will destroy our ecosystem. You will teach monkeys to beg, and not forage, for food. You will pose danger to your fellow safari goers who might not have bananas to offer. And your action will cause other actions, for the plants, the wolves, the trees and everything else. You must not give a banana to the monkey.” He was right, and I knew it. Prior to visiting Kenya, I had managed the seller platform at eBay for over eleven years.
Read more here:
Managing Platforms Is a Human Art
- 11/22/2016 • What Marketers Can Learn From America’s Election Shock
- 11/18/2016 • How the Election Hurt Ecommerce and 6 Other Interesting Digital Marketing Stats
- 11/14/2016 • How This Agency Built Its Own App Using Amazon Echo
- 10/26/2016 • Matthew Weiner Heads to Amazon for His Next TV Move After Mad Men