/// SAP Cutting Back on Development of Business ByDesign

October 20, 2013  |  All Things Digital


German software giant SAP appears close to ending active development of its Business ByDesign suite of applications. The company said Saturday that it will shift its development resources away from the software platform aimed at smaller businesses and instead move the Business ByDesign applications into its mainstream HANA cloud software platform, as part of a larger effort to unify all of its applications on HANA. SAP disputed a Saturday report by German magazine WirtschaftsWoche ( English translation here ) that portrayed the move as essentially sounding a death knell for the product, calling it the “biggest flop” in SAP’s history. The publication claims that Business ByDesign cost the company 3 billion Euros and required seven years of development work. But after three years on the market it has only managed to attract 785 customers and brings in no more than 23 million euro ($31.5 million) in annual revenue. Either way, SAP’s new plans for Business ByDesign mark a rare market retreat for the company, which has been aggressive in its efforts to rejigger it’s existing suite of applications to run more off-premise, or in the cloud. Launched in 2010, Business ByDesign is SAP’s Enterprise Resource Management suite aimed at small- and medium-sized businesses. ERP is a fancy way of describing software that’s used to run a company’s operations and basic business processes such as supply chain, manufacturing capacity and paying suppliers. SAP’s main rival in the category is NetSuite, the cloud software firm occasionally known as “Larry Ellison’s other company,” because the Oracle CEO invested in its founding. SAP spokesman Jim Dever said the company’s plan for Business ByDesign is a little more nuanced than the total shutdown of the product, as portrayed by WirtschaftsWoche

Visit link:
SAP Cutting Back on Development of Business ByDesign

newEngagebanner

Leave a Reply