/// NBCUniversal Unites Broadcast and Cable Ad Sales Divisions

October 15, 2013  |  Media Week

NBCUniversal is reorganizing its sales structure under Linda Yaccarino , and it's making formal the sales-side alliance between cable and digital properties that helped drive NBCU's upfront gains. New ad sales departments will be grouped into entertainment (which includes NBC and the major cable networks), live programming (sports and news), lifestyle and digital video. Accordingly, Dan Lovinger has been promoted to evp, ad sales entertainment group, which will encompass NBC proper, USA, Syfy and WWE. Seth Winter has been boosted to evp of the ad sales news and sports group, essentially adding oversight of the news group to his sports responsibilities. Lauren Molen will head up the lifestyle factor in the equation as evp, with oversight of Bravo, Oxygen, E!, and, oddly, mystery and horror networks Cloo and Chiller. Scott Schiller's role as evp of digital ad sales will expand to include the news group's digital ad sales, as well—the other candidate for that gig would have been Peter Naylor, who left the company last week. All will report to Yaccarino. The company is also creating a “client solutions group” headed by Allison Tarrant (about whom Yaccarino has been enthusiastic ), which will oversee all sales marketing for NBCU. Sponsorships, integrations and promotions will be worked out with clients through that group. John Shea, NBCU's CMO, will lead new content innovation and creative marketing teams. The next question, of course, is how buyers will react to the changes. It's no secret that synergy between NBCU's platforms allowed the network to drive harder bargains than usual this last upfront season, but surely the market didn't think that was going to end. The elephant in the room is NBC's primetime slate: as shows like The Black List demonstrate staying power and the Thursday night comedy block struggles to find its feet, all eyes will be on mid-season in the hope that the network will be able to pull out more hits—not just for buyers who want primetime broadcasts, but now for buyers who want high-level inventory on USA, Syfy, and popular WWE programming, too.

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NBCUniversal Unites Broadcast and Cable Ad Sales Divisions

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