/// CBS Stems the Bleeding With Monday Comedy Switcheroo

October 15, 2013  |  Media Week

In killing off the underperforming We Are Men and shifting 2 Broke Girls to the 8:30 p.m. time slot, CBS appears to have halted its Monday night skid. That said, the year-ago comparisons are a stark reminder of how quickly a prime-time lineup can lose its footing. According to Nielsen fast national data, CBS’ two-hour comedy block showed a slight uptick from a week ago, averaging a 2.4 rating among adults 18-49, an improvement of 9 percent versus a 2.2. How I Met Your Mother started strong with a 3.0 rating, up from last week’s 2.9, while the relocated 2 Broke Girls delivered a 2.5 in the demo, up three-tenths of a point from its final 9 p.m. showing. An encore presentation of The Big Bang Theory drew a 2.2 rating, flat versus 2 Broke Girl’s Oct. 7 performance, while new comedy Mom dipped one-tenth of a point to a series-low 1.9. Hostages remained unchanged at 10 p.m., averaging 5.22 million viewers and a 1.2 in the demo. While these are particularly poor ratings by CBS’ lofty standards, the C3 ratings may very well ensure that Hostages will live to see its entire 13-episode run. (According to the first batch of currency data, the series premiere improved 17 percent upon application of DVR playback and commercial ratings. If Hostages can continue adding viewers who actually watch the ads, it will live to fight another day.) For all that, the year-over-year comparisons are disconcerting. On Oct. 15, 2012, HIMYM, Partners , 2 Broke Girls and Mike & Molly averaged a 2.9 in the demo, while Hawaii Five-0 delivered a 2.1. All told, CBS last night averaged a preliminary 2.0 rating, down 23 percent from the year-ago 2.6 and making it last among the Big Four.

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CBS Stems the Bleeding With Monday Comedy Switcheroo


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