/// iPhone 5s Outselling iPhone 5c Two-to-One
Asked during Apple’s last earnings call if he feared the higher end of the smartphone market was nearing saturation, CEO Tim Cook said he did not. “I don’t subscribe to the common view that the higher end, if you will, of the smartphone market is at its peak,” Cook said. “I don’t believe that.” Turns out Cook had good reason to take that view. In September, Apple launched a pair of new iPhones, the flagship iPhone 5s and the mid-tier iPhone 5c, and a new analysis by Consumer Intelligence Research Partners (CIRP) shows that the higher-end 5s has been outselling the lower-priced 5c. According to CIRP’s survey of consumers who purchased Apple’s latest iPhones during the last days of September, the 5s accounted for 64 percent of total iPhone sales following its launch that month. Meanwhile, the the 5c accounted for 27 percent, with the legacy iPhone 4S making up the remaining 9 percent. So not only is the 5s outselling the 5c, it’s outselling it more than two-to-one.
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iPhone 5s Outselling iPhone 5c Two-to-One