/// Dead Reckoning: AMC Zombie Series Devours the Competition

October 14, 2013  |  Media Week

If The Walking Dead didn’t already strike terror in the hearts of broadcast executives, Sunday night’s premiere deliveries should leave them quaking in their boots. According to Nielsen live-plus-same-day data, the Season 4 premiere of AMC’s zombie apocalypse drama scared up a whopping 16.1 million viewers and an 8.2 in the 18-49 demo, beating everything on the dial and setting yet another record for an ad-supported cable series. Cheekily titled “30 Days Without an Accident,” last night’s season opener absolutely obliterated the show’s previous record, which was set during the March 31 season finale —12.3 million viewers and a 6.4 in the dollar demo. While the final broadcast ratings won’t be available until after 4 p.m. EDT, it would appear that The Walking Dead will have devoured every broadcast show in its path, including NBC’s Sunday Night Football. Preliminary data has the Dallas-Washington showdown averaging a 7.6 in the 18-49 demo. With time-shifted playback, the premiere is all but certain to break the 20 million viewer mark. “Sincere thanks to the fans who have welcomed The Walking Dead back for its fourth season with the highest-rated episode in the show’s history,” said AMC president Charlie Collier . “We could not be more proud of this show.” Collier went on to doff his cap to series creator, writer and executive producer Robert Kirkman, showrunner and executive producer Scott Gimple, and director/executive producer Greg Nicotero

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Dead Reckoning: AMC Zombie Series Devours the Competition


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