/// Comedy Central Is Dismantling Its Digital Wall
Can a network merge its digital unit with the rest of the corporate structure? Comedy Central thinks it can—today, the network is announcing it’s done exactly that. The next question, of course, is how the agency and client worlds will react. “We basically dismantled the department formerly known as digital,” said Michele Ganeless, president of the network. “We had a digital team that made digital content and digital marketing and scheduled the digital platforms, and then … we realized that our audience doesn’t think of it that way.
Read the rest here:
Comedy Central Is Dismantling Its Digital Wall
- 12/09/2013 • Simulcast of Bonnie & Clyde Nabs 4.2 Million Demo Viewers
- 12/09/2013 • SpongeBob Is Coming to a USPS Mailbox Near You in Nickelodeon’s Holiday Push
- 12/05/2013 • This Year-old Production Company Is Tapping Into the Zeitgeist
- 12/02/2013 • Adult Swim Crashes a Spaceship in NYC for New Show Rick and Morty