/// Comedy Central Is Dismantling Its Digital Wall

October 14, 2013  |  Media Week

Can a network merge its digital unit with the rest of the corporate structure? Comedy Central thinks it can—today, the network is announcing it’s done exactly that. The next question, of course, is how the agency and client worlds will react. “We basically dismantled the department formerly known as digital,” said Michele Ganeless, president of the network. “We had a digital team that made digital content and digital marketing and scheduled the digital platforms, and then … we realized that our audience doesn’t think of it that way.

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Comedy Central Is Dismantling Its Digital Wall



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