/// In-Store Tracking Isn’t Going Anywhere: Nomi Close to Landing Around $10 Million Series B Investment

October 11, 2013  |  All Things Digital


Nomi, a New York City-based startup that tracks shoppers’ mobile phones to help retail shops gather data on customer activity in their stores, is close to landing a Series B investment, sources told AllThingsD . Accel Partners is expected to be a new investor in the round. The new infusion of cash is expected to be around $10 million, one source said. Nomi CEO Marc Ferrentino declined to comment. Earlier this year, Nomi raised a $3 million Series A investment from First Round Capital, Greycroft Partners, Forerunner Ventures and SV Angel. Nomi is among a handful of startups, including Euclid and RetailNext, that are gaining traction with retailers by bringing metrics popular in Web analytics, such as conversion rate and bounce rate, to brick-and-mortar retail shops that historically know very little about who walks in and out of their stores each day

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In-Store Tracking Isn’t Going Anywhere: Nomi Close to Landing Around $10 Million Series B Investment


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