/// Google Turns On Social Advertising, but Holds Back on Larger Personalization Play
Google will soon include users’ names and faces as endorsers in its advertising, it said today , via a terms of service change that will go into effect November 11. It’s the kind of advertising (your friend likes this brand, maybe you will too!) that has grown familiar to users of Facebook. But since this is Google, the ads draw from a smaller pool of active social networking users, yet have the potential to be displayed on Google’s much broader network of websites. The endorsements will come from people who have opted into Google+, which has 390 million monthly actives across Google. Google said it plans to add the names and photos of its users onto its ads, once they’ve indicated they like something by giving it +1’s, comments and follows on Google properties. Users can opt out of endorsements if they wish. The ads will only be shown to people who could see that information already, whether it’s friends, family or public. So it’s possible that even people who don’t use Google+ will see endorsements based on public content.