/// Ratings: More Slippage on Wednesday Night

October 10, 2013  |  Media Week

Erosion continues to plague the Wednesday night broadcast lineup, as new shows and returning veterans once again suffered significant ratings reversals. Per Nielsen fast national data, every network series took a hit last night, although some declines were much more pronounced than others. ABC’s two-hour comedy block got off to a relatively stable start, as The Middle dipped 4 percent to a 2.2 in the adults 18-49 demo, but after that things went downhill. At 8:30 p.m., the freshman comedy Back in the Game dropped two-tenths of a ratings point to a series-low 1.7 rating, while the aging powerhouse Modern Family slumped to a 3.8 in the dollar demo, down 10 percent from a week ago. When compared to last season’s analogous episode, Modern Family was down 21 percent. Leading out of Modern Family at 9:30 p.m., Super Fun Night returned to a 2.5 rating, down 22 percent from its premiere delivery (3.2). That’s a little steeper than the average 15-20 percent erosion that is expected between a debut and the second episode, but still enough to claim bragging rights as the night’s third biggest rating. Super Fun Night also improved on former time slot occupant The Neighbor’s year-ago 2.0 rating by 25 percent. The sudsy sophomore musical drama Nashville closed out the night with a 1.7 rating, down 11 percent versus last week and off 15 percent from its year-ago 2.0. NBC’s Hump Day struggles continued apace, as Revolution fell another tenth to a series-low 1.5, although that was slightly better than last season’s Animal Practice-Guys With Kids battery, which combined for a 1.3 rating. Law & Order: SVU sank 20 percent to a 1.6, and newcomer Ironside wobbled closer to oblivion with a 1.1, down 15 percent from the premiere’s already untenable 1.3 rating . Tying ABC for the lead among adults 18-49 (2.3) and winning the 25-54 demo outright, CBS endured double-digit declines at bookends Survivor (down 11 percent to a 2.4) and CSI (off 10 percent from a 1.9, tying a series low). The meat in the sandwich, Criminal Minds , held up well, dipping only 4 percent to a 2.8. The procedural put up a 3.4 in its target demo, off two-tenths of a point from a week ago. Fox’s The X Factor shed a tenth of a ratings point (2.2), but was down 37 percent versus its year-ago 3.5.

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Ratings: More Slippage on Wednesday Night

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