/// Ratings: Fox Stops the Bleeding, Agents of S.H.I.E.L.D. Softens

October 9, 2013  |  Media Week

In the absence of a new episode of NBC’s The Voice, the Tuesday night broadcast lineup enjoyed a bit of a reprieve. But while a number of new series appeared to have reached a sort of equilibrium, one high-profile drama keeps losing steam. According to Nielsen fast national data, ABC’s freshman anchor Marvel’s Agents of S.H.I.E.L.D. averaged 7.72 million viewers and a 2.8 rating among adults 18-49, down 15 percent versus a week ago and a whopping 40 percent off its premiere pace. While ABC projects that S.H.I.E.L.D. will improve to a 4.1 or 4.2 rating upon application of three days of DVR data, the decline is particularly sharp considering that the 8-9 p.m. competition was diluted by a hybrid NBC fall preview/Voice clip show. Even after airing what was essentially an encore performance, The Voice retained its top banana status, averaging a 2.9 in the demo from 8-10 p.m. (Hosted by Carson Daly, the 8-9 p.m. Voice recap/preview mashup tied S.H.I.E.L.D. in the demo.) S.H.I.E.L.D. continues to draw young men to the traditionally female-skewing ABC. Last night’s installment swept all the testosterone demos, averaging a 3.7 among men 18-49, a 3.1 with men 18-34 and a 4.1 in the male 25-54 set. Along with Brooklyn Nine-Nine, S.H.I.E.L.D also was the only Tuesday night show that drew more men than women. It’s worth noting that


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