/// Samsung Taps Dick Tracy and the Jetsons to Help Sell Its Galaxy Gear Watch

October 7, 2013  |  All Things Digital


It’s not clear yet whether customers want the smartwatch that Samsung has built. But there’s no doubt that Americans have long been fascinated with wrist-worn tech. Samsung plays this up in one of its initial Galaxy Gear ads, which traces the obsession through its TV roots. Indeed, the notion of wrist-based communications has played roles on everything from “Star Trek” and “The Jetsons” to “Dick Tracy” and “Inspector Gadget.” All those shows and more play a cameo in the Samsung spot, which is posted on YouTube . A second spot traces the same evolution in slightly different form. Of course, how the Galaxy Gear lines up with science fiction and TV fantasy is another question

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Samsung Taps Dick Tracy and the Jetsons to Help Sell Its Galaxy Gear Watch



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