/// Column: Web Video is Way Too Confusing for Brands

October 7, 2013  |  Media Week

“Please don't suck” is my mantra as I wheel my hand luggage into a town essentially owned by the large TV advertiser I am set to meet. I am here to discuss their strategy for the transition of TV advertising into Internet connected devices. As I wipe the red arc of Bloody Mary away from my top lip, I know for sure that this particular large TV advertiser, once their defenses are eased, will admit to being completely and utterly confused about to how to buy and track online video in a manner that makes sense for their business needs. Damn, and you were thinking the transition to online video is already underway and most advertisers just need a gentle nudge to fulfill the media prophecy.

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