/// ABC Has Found a Man Magnet With Agents of S.H.I.E.L.D.

October 7, 2013  |  Media Week

In the seven long years since ABC punted its powerhouse Monday Night Football franchise to cable sibling ESPN, the network has struggled to field a series that delivers a reliable cohort of young male viewers. Testosterone-drenched dramas like Life on Mars and Last Resort came and went without so much as leaving a ripple in the gender pool, while women continued to flock to sudsy fare (Grey’s Anatomy, Revenge, Scandal). But if ABC was fast becoming Where the Boys Aren’t network, one new series promises to shake up the status quo. On Tuesday, Sept. 24, the premiere of Marvel’s Agents of S.H.I.E.L.D. delivered a superheroic 12.1 million viewers, of whom 6.56 million, or 54 percent, were bearers of the XY chromosome. That’s a remarkable feat in light of the fact that ABC’s prime-time audience last season was 65 percent female. Agents of S.H.I.E.L.D. not only drew men to what amounts to a broadcast matriarchy—Scandal’s audience, for example, is nearly three-quarters (74 percent) female—but the show scared up an awful lot of young’uns as well. The premiere’s median age was an apple-cheeked 45.3 years, down considerably from ABC’s 2012-13 average (54.4), establishing S.H.I.E.L.D. as the year’s youngest-skewing new drama

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ABC Has Found a Man Magnet With Agents of S.H.I.E.L.D.


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