/// NBC’s Thursday Night Comedies Fall Flat

October 4, 2013  |  Media Week

Bob Greenblatt’s decision to steer the HMS Funnybones into the mainstream hasn’t prevented NBC’s Thursday night comedy lineup from sinking to the bottom. And while it’s too early to call for a salvage mission, the early numbers are decidedly unpromising. According to Nielsen fast national data, the two-hour comedy block averaged a 1.5 in the dollar demo, falling 12 percent from the year-ago preliminary deliveries. When the 10 p.m. hour is factored in, NBC finished last among the Big Four in total viewers (4.55 million) and the 18-49 demo (1.6), flat versus last year’s rating. Leading off the night, the criminally underappreciated Parks and Recreation tied last week’s premiere (1.3), while Welcome to the Family earned the dubious distinction of posting the lowest rating for a fall comedy debut in NBC history (1.2). This marks the second time the Peacock bottomed out this week—Ironside on Wednesday bowed to an historic low 1.3 rating . NBC’s second Thursday night comedy premiere performed somewhat better, as Sean Saves the World delivered a 1.6 rating.

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NBC’s Thursday Night Comedies Fall Flat


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