/// Kids Won’t Read Investigative Journalism — But Maybe They’ll Play a Videogame With the Same Message
It’s hard enough to get adults to read serious journalism online. Even on its homepage, the Center for Investigative Reporting has “Read This Later” links to let readers save its articles (which sometimes run longer than 3,000 words) to Instapaper or Pocket. But sometimes investigative pieces like the ones found at CIR also pertain to children. To get those same facts across in a kid-friendly format, the nonprofit is this week rolling out a game, Hairnet Hero, with the help of a Berkeley, Calif.-based animation studio, Coco Studios . Hairnet Hero aims to “teach kids what’s in their food” by asking them to build a healthy school lunch, which CIR’s reporting has shown to be extremely difficult . Senior manager Meghann Farnsworth said the organization also hopes that parents and teachers will use it as a new way to approach the topic of healthy eating — and maybe learn a few things themselves. “I didn’t know how much sodium was in a doughnut,” she said. It’s an interesting twist on traditional “advergaming” — think Chipotle’s buzzy Scarecrow game — in which games are served up with a targeted message, explicitly or implicitly. Unlike edutainment (another unwieldy portmanteau), the goal isn’t to teach a skill, but rather to sell a brand’s value. In CIR’s case, that’s trustworthy donation-funded journalism. Hairnet Hero originated at the TechRaking conference last year, but the bigger goal of reaching children started with a coloring book about earthquake safety that CIR published last year under its website’s “ Junior Watchdogs ” section for kids.