/// The CW Gets Social With Ford
In what the network is characterizing as its most ambitious co-branded marketing campaign to date, the CW and Ford have teamed up on an cross-platform initiative that will give viewers a sneak peek at a roster of new and returning series . Rolling out Thursday (Oct. 3), the campaign incorporates elements from Ford’s social engagement effort ( “Fiesta Movement: A Social Remix” ). Per terms of the partnership, five specially selected “agents”—the automaker’s term for young brand ambassadors who also happen to be social butterflies—will introduce the 2014 Ford Fiesta to fans of the freshman dramas Reign and The Originals , as well as CW tent poles The Vampire Diaries, Arrow and Hart of Dixie. Each agent will be charged with carrying on a mission for one of the aforementioned series.
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The CW Gets Social With Ford