/// Target Confirms Brightspot, its Own Prepaid Mobile Brand, with Plans Starting at $35 Per Month
Target on Thursday confirmed it is launching its own brand of prepaid mobile service–Brightspot–which uses T-Mobile’s network. On its company blog , Target said that starting on Sunday, customers can get unlimited talk and texting for $35 per month. For $50 per month, Brightspot offers unlimited data, with high-speed data use capped at 1GB per month. Also, for each six months of service, customers will get a $25 target gift card. “Target guests have been asking us for new mobile plan options to meet their changing needs, and brightspot combines the flexibility of a pre-paid program with 4G data on one of the nation’s premier networks” Target VP of Electronics John Butcher, vice president, Electronics at Target said in a statement. Customers can choose from a range of basic phones and smartphones, or bring their own compatible device. Those with Target’s Red Card credit card can save 5 percent per month off each month. The move follows in the footsteps of Walmart, which has its Straight Talk brand .