/// The Birth of Art Tech: How a Centuries-Old Tradition Is Being Adapted for Today’s Always-Connected Consumer

October 1, 2013  |  All Things Digital


Change is not a word usually associated with the art market. When we think of the Christie’s and Sotheby’s of the world, we are transported to the traditional auction house, frozen in time with wooden paddles, charismatic auctioneers and distinguished attendees bidding on the world’s finest art. But times have changed. Today, as the rest of the world has grown dependent on digital tools to discover new products, so too have galleries and art buyers. In response, a new market has emerged, made up of companies that leverage technology to drive the purchase of art objects. You might call it “art tech.” This new market is fueled not only by changed consumer behavior, but also by significant funding from the world’s top investors. As opposed to other industries, art has had a relatively slow journey to the digital era, but it has definitely arrived. Even in the case of high-ticket items, consumers today are willing to purchase art online more often than not. According to a 2013 Hiscox survey , 64 percent of collectors have previously purchased art through a website with little or no interaction with the seller

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The Birth of Art Tech: How a Centuries-Old Tradition Is Being Adapted for Today’s Always-Connected Consumer


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