/// Breaking Bad May Have Dented Broadcast’s Sunday Dramas

September 30, 2013  |  Media Week

While the national cable ratings won’t be in until later this afternoon, the early broadcast numbers suggest that a significant cohort of viewers may have ditched the networks in favor of the Breaking Bad finale. According to Nielsen fast national data, Sunday night’s scripted dramas were down across the board. Returning for a third season at 8 p.m., ABC’s Once Upon a Time delivered 8.45 million viewers and a 2.6 in the 18-49 demo, down 33 percent from a year-ago 3.3 rating. Lead-out Revenge averaged 8.04 million viewers and a 2.4 in the dollar demo, down 25 percent from last season’s 3.2, while newcomer Betrayal sagged badly at 10 p.m., drawing just 5.29 million viewers and a 1.5 rating. (By comparison, the short-lived 666 Park Avenue bowed last September in the same time slot with a relatively strong 2.1 rating.) Betrayal is the season’s second lowest-rated series premiere, trailing only ABC’s Tuesday night drama Lucky 7 (4.43 million viewers, 1.3 rating). Critics who’ve weighed in on Betrayal say the show fails to live up to its billing as a guilty pleasure .


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