/// Brad Schwartz Discusses the Upcoming Challenges for the Fastest Growing Network in the Country

September 30, 2013  |  Media Week

Specs Who Brad Schwartz New gig president, entertainment and media, TVGN Old gig svp, programming and operations, Fuse Age 42 So what’s your mission at TVGN? We are still in the early days of our evolution and we’re working very hard to define our “why?” so I will have to get back to you on the mission. Our goals, though, are easy. We want to build a strong and differentiated brand. Build a team of crusaders. Inspire bold content and creative. Create an emotional attachment to audiences, deliver an engaging environment for advertisers and build a successful business and have a blast doing it. Will you be changing the network’s name? We have a wonderful brand project. We have 83 million homes, we have two great owners, we’re the fastest growing network in the country. We have to package all that up into a personality that makes an emotional connection with audiences. That’s the first thing you do. What you’re called, what you look like—that’s the window dressing once you know who you are. I can’t say definitively that we’ll be changing the name, but if we do it will be the very last thing that happens. Will the ubiquitous TVGN programming grid continue to be part of the schedule? No. By the end of this year we’ll be a full-screen entertainment destination in 95 percent of our homes. Who’s your target audience? We have a very dedicated female audience and roots in celebrity, entertainment and pop culture. Those are two anchors of the brand’s future and the basis of our content strategy

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Brad Schwartz Discusses the Upcoming Challenges for the Fastest Growing Network in the Country


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