/// AOL to Start Advertising on TV Again, With Commercials for New Subscription Service Gathr

September 30, 2013  |  All Things Digital


More than nine months after AOL shelved plans for a hip-hop-inspired TV commercial that would have been the first TV ad of CEO Tim Armstrong’s tenure, the company has decided to make a return to TV advertising. AOL is planning a multiplatform ad campaign that includes TV commercials to promote Gathr , a new service it is launching publicly today, the company’s membership and paid services chief Bud Rosenthal said in an interview on Friday. The TV spots will air this fall, but won’t run nationally, instead focusing on three markets: Seattle, Minneapolis and Atlanta, according to an AOL spokesman. Gathr, which has been in a private testing period since early this year, bundles together offerings from companies such as Pandora, LivingSocial, and Amazon into one monthly subscription. At launch, AOL is offering a choice of six pre-bundled packages , ranging in price from $15 to $30 a month, with an option to customize bundles, as well. Gathr pre-bundled packages are loosely organized around themes. The “4 Fun” package, for example, costs $20 a month and includes a subscription to Pandora One, the streaming music service’s ad-free option; promo codes for five free one-day DVD rentals from Redbox; a $25 gift card to Restaurant.com; and a $10 promo code for LivingSocial. Other subscriptions offered through Gathr include magazines such as Cosmopolitan and National Geographic, and services such as LifeLock and Norton AntiVirus

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AOL to Start Advertising on TV Again, With Commercials for New Subscription Service Gathr


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