/// Ad Agencies Flock to MIPCOM In Search of Branded Content

September 30, 2013  |  Media Week

Jeffrey Schlesinger, president of Warner Bros. Worldwide Television, first noticed the changing vibe at MIPCOM a few years back. The global programming bazaar held every fall in Cannes, France, had for decades attracted many of the same distributors and content producers—an ocean away from the business-as-usual domestic TV business. But the same tectonic changes in technology and media that disrupted domestic TV have since spilled onto the beaches of the French Riviera, opening all sorts of global business opportunities for the old guard.

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