/// Robin Williams, CBS Win the Retro Battle

September 27, 2013  |  Media Week

They may not go head-to-head in Week 2, but if Thursday night’s numbers are anything to go by, Robin Williams is beating Michael J. Fox in the Comeback Kid ratings battle. According to Nielsen fast national data, the series premiere of Williams’ new CBS comedy The Crazy Ones drew a staggering 15.6 million viewers and a 4.0 in the adults 18-49 demo, making it the biggest sitcom debut since the Tiffany Network introduced 2 Broke Girls in 2011. The beneficiary of a comprehensive marketing campaign and a huge Big Bang Theory lead-in, The Crazy Ones made short work of the first of two episodes of NBC’s The Michael J. Fox Show . The 9 p.m. installment of MJFS drew half the audience of The Crazy Ones, averaging 7.22 million viewers and a 2.1 in the demo. While the preliminary data may seem a bit of a disappointment for Fox fans, there are a few positive elements in play. For one, MJFS more than doubled lead-in Park and Recreation’s deliveries (3.33 million viewers), while improving on the demo by 54 percent. The show also gained steam in its second half hour, adding roughly 130,000 new viewers while maintaining its demo rating. From a marketplace perspective, NBC appears to have anticipated that Michael J. Fox’s new outing would appeal to older viewers.

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Robin Williams, CBS Win the Retro Battle


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