/// Intel Looking for Help from Amazon or Samsung to Keep Its Web TV Project Alive
Erik Huggers Intel executives, who have promised to launch a Web-based pay TV service by the end of 2013, are now looking for a strategic backer to help them fund and distribute the service. If they don’t find one soon, it’s possible the project will be scrapped. People familiar with Intel’s plans said the company has been talking to both Amazon and Samsung in the hope of keeping the service afloat. Executives from Amazon and Intel declined to comment; I’m waiting to hear back from Samsung reps. In February, Intel executive Erik Huggers said he planned to start selling an “over the top” pay TV service that would contain a full compliment of broadcast and cable TV networks, by the end of the year. Other technology players, including Google, Apple and Sony, have pondered a similar service, though none of them have publicly committed to the idea. But Intel has yet to finalize a deal with a major TV programmer. And new CEO Brian Krzanich, who took over the company in May, has made a point of striking a tentative tone when discussing Intel’s TV ambitions .