/// Hump Day Dump Day: Wednesday Ratings Drop

September 26, 2013  |  Media Week

But for bounce-back performances from Law & Order: Special Victims Unit and The X Factor , every returning Wednesday night broadcast series lost ground. In some cases, the regression was downright ugly. First the good news: According to Nielsen fast national data, a special two-hour premiere of Law & Order: SVU delivered 9.5 million viewers and a 2.7 rating among adults 18-49, marking a 29 percent improvement versus last year’s 2.1. Earlier in the night, Fox’s musical competition series drew 7.61 million viewers and a season-high 2.5 in the dollar demo, up 14 percent from last Wednesday’s 2.2 rating. Unfortunately, the rest of the night was a war of attrition. After shifting out of its plush post-Voice berth to the Wednesday 8 p.m. time slot, NBC’s Revolution took a huge hit, falling 56 percent in the demo to a series-low 1.8 rating. A year ago, Revolution bowed to 11.7 million viewers and a 4.1 rating , making it the biggest series opener of the 2012-13 campaign. While Revolution was expected to fall off without its lead-in—even with The Voice doing much of the heavy lifting, the final seven episodes of Season 1 never broke the 2.0 barrier—the weak start is cause for concern. One positive takeaway is that Revolution’s poor showing seemed to have little impact on L&O: SVU, which actually outdelivered the anchor by 50 percent. (New drama series Ironside bows Oct. 2 in the 10 p.m. slot.) Last season, Revolution was given a back-nine order after just three episodes. ABC won the night with an average 2.8 in the demo, but the network sustained ratings declines across the board

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Hump Day Dump Day: Wednesday Ratings Drop

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