/// VivaKi Study: 2/3 of Zeebox Use Happens During Commercials
It turns out that two-thirds of in-program social TV use happens during the commercial breaks, according to a study by research group The Pool (a division within Starcom) and commissioned by VivaKi. Per the study, viewer attention to the TV screen dropped to 23.1 percent during the ad breaks for users who have their iPads or smartphones out.
- 08/01/2016 • Turner Will Continue Reduced Ad Loads on TNT Next Year, and Could Expand to TBS in 2018
- 06/24/2016 • Advertising Leaders Say Britain’s Exit From the EU Is Disappointing but Manageable
- 06/23/2016 • How Experience Marketing Is Becoming a Crucial Ally for the LGBT Community
- 06/17/2016 • Chicken With a Beef: the Untold Story of Chick-fil-A’s Cow Campaign