/// VivaKi Study: 2/3 of Zeebox Use Happens During Commercials
It turns out that two-thirds of in-program social TV use happens during the commercial breaks, according to a study by research group The Pool (a division within Starcom) and commissioned by VivaKi. Per the study, viewer attention to the TV screen dropped to 23.1 percent during the ad breaks for users who have their iPads or smartphones out.
- 12/17/2015 • Tastemade Serves Up $40 Million Funding Round
- 12/01/2015 • How Bravo is Helping Fans Dress Like the Stars of Girlfriends’ Guide to Divorce
- 11/19/2015 • South Park Hysterically Satirized Ad Blocking and Sponsored Content
- 08/31/2015 • Here’s How Brands Can Make a Splash on The Late Show With Stephen Colbert