/// Fox Sports 1 Powers Through Its First Month

September 20, 2013  |  Media Week

A month after its much-ballyhooed launch, Fox Sports 1 is proving itself to be a much more attractive advertising environment than its predecessor. According to Nielsen data, FS1’s first 30 days have shown vast improvement over the now defunct Speed. On a total-day basis, the network has boosted its overall deliveries by 29 percent compared to the year-ago period, while men 18-49 are up 49 percent. Nightly ratings have improved even more sharply, as overall prime-time viewership is up 102 percent while men 18-49 have soared 180 percent. Last week alone, FS1 averaged 302,000 viewers in prime, marking a 54 percent improvement from the 196,000 viewers Speed reached in the period spanning Sept. 10-16, 2012. Moreover, when compared to FS1’s first full week of operations, the network’s prime-time deliveries are up 92 percent. In that same period, FS1 made short work of the rest of the second-tier sports nets, out-rating MLB Network (235,000 viewers), NBCSN (100,000) and Golf Channel (97,000). (With a distribution footprint of just 48 million homes, CBS Sports Network is not rated by Nielsen in an official capacity.) While it’s not going to lay a glove on The Worldwide Leader in Sports any time soon—thanks in large part to Monday Night Football and a robust slate of college football, ESPN owns the fourth quarter; last week, the net averaged 4.26 million viewers in prime—FS1 is dominating the rest of the field. In its first month on the air, FS1 topped NBCSN 24 out of 30 nights among men 18-49. Predictably, the only non-ESPN net FS1 did not overshadow was NFL Network, which began its Thursday Night Football schedule on Sept.

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Fox Sports 1 Powers Through Its First Month


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