/// With Two New Models, How Many iPhones Can Apple Sell in a Weekend?

September 19, 2013  |  All Things Digital


The iPhone 3GS sold more than one million units during its first weekend at market. The iPhone 4 sold more than 1.7 million. The iPhone 4S sold more four million, and the iPhone 5 more than five million. But those were all single devices. How many iPhones can Apple sell in a weekend when it’s peddling two new models, not just one? Tough to gauge, obviously — particularly after last year’s abysmal slate of predictions . But that hasn’t stopped a few folks from trying a little prelaunch weekend entrail reading. Piper Jaffray’s Gene Munster was among the analysts issuing Wednesday research notes hazarding a guess as to how many units of the iPhone 5s and iPhone 5c Apple can sell between Friday and Monday. He expects Apple to sell between five million and six million iPhones over the weekend. At the low end, that’s as many iPhone 5s as were sold during that device’s launch weekend last year. At the high end, it’s a million more. “While the 5-6 million range may be viewed by some as a disappointment given that it will include China as a launch country for the first time, we believe our survey work suggests that demand is healthy, but slightly below where demand was for the iPhone 5 was last year, which included a new form factor,” Munster wrote. And, like many observers, Munster figures that, by Monday, Apple will have sold all of the iPhone 5s handsets it manufactured for launch weekend. A safe prediction, given reports of 5s inventory that carrier sources described to AllThingsD as “grotesquely” low . Over at BTIG Research, Walter Piecyk says he expects Apple to sell at least six million iPhones

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With Two New Models, How Many iPhones Can Apple Sell in a Weekend?


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