/// eBay Enterprise Backs Mobile Commerce Firm Branding Brand in $9.5 Million Round
EBay Enterprise, the unit of eBay that builds technologies for retailers, has invested in Branding Brand, a Pittsburgh-based startup that optimizes mobile commerce websites and apps for a variety of different online and brick-and-mortar retailers. The investment round totaled $9.5 million, and was led by Insight Venture Partners.
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