/// Early Measure Shows Massive iOS 7 Adoption on Day 1

September 19, 2013  |  All Things Digital

It took some iPhone owners a while to get it, but clearly a ton of Apple users downloaded iOS 7 on Wednesday–the first day it was available. A study from mobile advertising network Chitika showed that less than 24 hours after being made available, iOS 7 was accounting for just more than 18 percent of North American iOS traffic on the sites it tracks. That’s three percentage points higher than Chitika saw for iOS 6 in its first day. “This level of adoption represents another proverbial feather in the cap of Apple, as it bests the impressive adoption rates of iOS 6 in the same time period last year,” Chitika said in a report to be published on Thursday. Although it’s only one measure, Chitika’s numbers clearly show a huge number of Apple users couldn’t wait to try out the new operating system. (While iOS 7 had been in beta testing, only about half a percent of users were using iOS 7 prior to its official launch on Wednesday.)

Early Measure Shows Massive iOS 7 Adoption on Day 1

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