/// Decent Start for Dads, Brooklyn Nine-Nine

September 18, 2013  |  Media Week

Fox’s second stab at a two-hour Tuesday night comedy block got off to an encouraging start, as three of the four sitcoms outperformed the year-ago time slot occupants. According to Nielsen fast national data, the new Seth MacFarlane comedy Dads earned a decent sampling at 8 p.m., drawing 5.57 million viewers and a 2.1 rating among adults 18-49. That marked a 24 percent improvement over the 1.7 rating notched by the season premiere of Raising Hope. Building on the Dads lead-in was the new Andy Samberg comedy Brooklyn Nine-Nine , which drew 6 million viewers and a sturdy 2.5 in the demo—up 19 percent from the year-ago series premiere of Ben & Kate (2.1). At 9 p.m., the Season 3 premiere of the hit New Girl delivered 5.56 million viewers and a 2.9 in the demo, up a tick from last season’s opener. For Fox, the only bump in the road came at the end of the night, as the sophomore comedy The Mindy Project drew just 3.95 million viewers and a 1.9 in the demo. While Mindy was up sixth-tenths of a ratings point from its May 14 season finale, last night’s episode represented a drop of 21 percent versus the show’s premiere delivery (2.4). If neither of the new comedies put up spectacular numbers—two years ago, New Girl arrived on the scene with an audience of 10.3 million live-plus-same-day viewers and a massive 4.8 rating —it’s certainly not a shabby start for Dads and Brooklyn Nine-Nine.


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