/// With a Fresh $3 Million, ActionX Looks to Help Retailers Turn App Downloads Into Mobile Commerce Dollars
ActionX CEO Evan Schwartz Talk to any company that has a mobile app and you’ll likely hear that the most challenging part about the app ecosystem is not getting people to download an app; it’s convincing them to come back time and time again. ActionX, a startup led by former Thumbplay execs, initially focused on helping gaming and commerce companies increase downloads of their apps, mainly through buying mobile app install ads on Facebook. But now it says it will tackle that bigger challenge: Helping commerce and media companies turn those app downloaders into shoppers and subscribers. And there’s a lot at stake. Mobile commerce sales topped $10 billion in the U.S. in the first half of this year, comScore estimates.
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