/// The X Factor Stumbles Out of the Gate

September 12, 2013  |  Media Week

Fox has a black hole punched through the middle of its prime time schedule, and if the Season 3 premiere of The X Factor is anything to go by, the void is only going to get more ragged at the edges as the season progresses. Per Nielsen fast national data, Wednesday night’s opening round of auditions drew a series-low 6.17 million viewers and a 2.1 in the all-important 18-49 demo. The X Factor premiere plummeted 27 percent from the Season 2 opener’s 8.47 million preliminary viewers; more disturbingly, the demo marked a catastrophic 36 percent decline from the year-ago 3.3 rating. While it’s impossible to make a neat apples-to-hand grenades comparison between one year and the next (last season, Fox scheduled a two-hour Factor premiere), the 8-9 p.m. segment of the Season 2 premiere drew a 2.7 rating. As such, the relevant decline was 22 percent.

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The X Factor Stumbles Out of the Gate


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