/// Analyst: Netflix Deal is Cannibalizing Cartoon Network’s Linear TV Ratings

September 12, 2013  |  Media Week

The post-Netflix results are in and they ain’t pretty for Cartoon Network , according to analysts at Bernstein Research Group. Since the network put up programs on the over-the-top streaming service in March, Cartoon has lost one-quarter of its target demos. Per Nielsen ratings data, Cartoon Net’s kids 2-11 deliveries in the period spanning April 1-August 25 fell 25 percent versus the same period a year ago. Overall total-day ratings were a bit more stable, dropping 15 percent. Cartoon Net first made its content available to Netflix subscribers on March 31. Since then, the network’s linear TV deliveries have fallen 10 percent in Netflix households, said Bernstein senior analyst Todd Juenger. “Until recently, Cartoon Network was the only major kids network with no content on SVOD, and Cartoon Network was the only kids network whose ratings were [trending] up in Netflix homes,” Juenger wrote Thursday in a note to investors. “If there was anybody out there who still didn’t


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