/// Ad Wars Heat Up in Washington Over Retransmission Reform

September 11, 2013  |  Media Week

Now that CBS and Time Warner Cable have resolved their retransmission consent differences (for now), the rhetoric is turning to Washington, where ads have been popping up in Capitol Hill publications on both sides of the issue. The timing of the ads, running Tuesday and Wednesday in Capitol Hill publications, is no coincidence, placed to catch the attention of lawmakers as two House subcommittees hold back-to-back hearings on the reauthorization of a satellite bill, which has quickly turned into hearings on a variety of TV and video issues. In both hearings, retrans reform advocates are taking the opportunity to make their case that reform of the 1992 Cable Act that created retransmission consent is long overdue.

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